Strategist by trade & writer at heart.

I’ve studied journalism and copywriting, which heavily influences my approach to strategy. It inspires me to find the heart hidden within numbers, the emotion within logic, and the compelling within the common.

It’s why I believe that while the rigor of strategy is important, the creativity you bring to the process is critical. I’m keenly aware at all times that one of my client’s competitors has hired someone just like me to dig through all the same reports, studies, data, and trends as I am. That is where my background in journalism and copywriting helps me dig to a deeper truth - sometimes profound, sometimes precise - that helps move the work a few degrees further.

And those few degrees can make all the difference.

Bio

I’m currently a Strategy Director at Jonannes Leonardo.

I’ve worked in advertising for 15 years now across a wide range of brands including Oscar Mayer, Verizon, Meta, Mastercard, Lysol, US Army, and more,

I’ve been awarded the 2019 Grand Prix for Good at Cannes, helped win multiple new clients for various agencies, and worked on pro-bono projects for UNICEF and March For Our Lives.

Agencies I’ve worked for: Johannes Leonardo, Droga5, McCann NY, Red Peak Group, and StrawberryFrog.

Prior to advertising, I ran a videogame website called Gamer 2.0 and freelanced for GameSpot.