LYSOL | Missable Moments

THE BACKGROUND
Lysol benefitted from huge market penetration, but at times saw sales dip because of more infrequent usage. They needed a way to increase how often people used their products to drive repeat purchases.

THE CHALLENGE
People often underestimated how often they needed to use Lysol products.

THE “A-HA”
We needed to get people to see all the moments for protection that were often missed.

THE INSIGHT
There are millions of recognizable moments that happen every day where germs are spread, but it’s easy to overlook them. Moments that, when seen, make us say “OMG So F***ing True.”

THE IDEA
A repeatable construct for Lysol’s products that highlighted moments that both felt very true and very necessary for Lysol use.