META | Team Amani

THE BACKGROUND
Meta was launching their rebrand and the idea of the “metaverse,” but understandably people were very hesitant about this future vision.

THE CHALLENGE
Excite people about the possibilities of the metaverse despite their pessimism of future tech and fictional depictions of VR/AR tech as dystopian.

THE “A-HA”
At its heart, the metaverse future was about connection. It was just an enhanced form of connection that was more intimate than what happened every day on Meta platforms. Importantly, there were already nascent examples of metaverse tech out in the world (just without the headset). For example, a real racing team called Team Amani that used virtual races to make a name for themselves in the pro cycling world.

THE INSIGHT
When you can be present with others, it can really open doors to new opportunities.

THE IDEA
Team Amani is the starting point for a better future through the metaverse.