OSCAR MAYER | A Side of Bacon

THE BACKGROUND
Oscar Mayer wanted to make a big splash during the holidays: a major season for bacon consumption as consumers made more things with the product (think “bacon-wrapped everything”). That said, we had limited budgets to make a heavy investment in the period and breakthrough.

THE CHALLENGE
Gain attention for Oscar Mayer bacon during the holiday season on a limited budget using largely a guerilla marketing media plan.

THE “A-HA”
The holidays were a time where everyone was shopping, but the purchases that were top-of-mind were far different than bacon.

THE INSIGHT
There is one universal truth about bacon: everything is better with a side of bacon. But during the busiest shopping season of the year, nothing you’re buying actually comes with a side of bacon.

THE IDEA
Bacon makes everything better. So why doesn’t everything come with a side of bacon? Good question. Now, it does. Anything people can purchase – from shoes to wireless plans – can come with a side of delicious bacon from Oscar Mayer this holiday season.

THE RESULTS
+20% Nationwide Sales increase (year-over-year)
+43% Sales increase in target markets (year-over-year)